Louis Vuitton for Quill Content
As an American Editor of a copy writing project on behalf of Quill Content, I sub-edited localized product descriptions for the US Louis Vuitton website, optimizing copy for conversion. Copy spoke to the brand’s storied heritage while infusing the website with modern appeal for an aspirational online audience.
Photo credit: Erwin Soo
Louis Vuitton for Quill Content
Louis Vuitton is one of the world’s oldest and most illustrious luxury houses, its accessories instantly recognizable by way of signature prints such as Monogram Canvas and Damier, among other iconic leathers and design touchstones. Forward-thinking artist collaborations and embracing streetwear trends have kept the brand relevant for modern consumers while remaining true to its heritage roots.
Product descriptions translate the rich in-store experience for digital audiences, and as a US editor of accessories descriptions, I was tasked with quality editing copy for us.louisvuitton.com for the Fall / Winter 2018 season.